Photos and video are very important in wine and food marketing. There’re over 1 Billion users on Instagram, with 95 …
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Direct to Consumer for small wineries
At the Wine Industry Network’s Sales Symposium in September emerged some interesting points for a good DTC strategy in the wine market. These steps are easily achievable from little wineries also.
My 5 preferred wine podcasts
Of course I’m a podcaster talking about wine, so I listen many wine podcasts. A musician listens music, a writer …
First 7 investments in wine tech
The first 7 investments in wine tech are about wine sales, caps production and more. These hard times brought people closer to digital wine technology
How South Africa wine business try to raise itself
The wine industry was one of the market sector most affected by the lockdown, with hospitality and food; so South …
DTC is streaming, not broadcast
Difference between Direct to Consumer and classic market is as the difference between streaming and broadcast. And DTC is streaming, of course
