There’re many wine bar in our cities, most of them are really nice and cool. How do they use social media like Instagram? Ten most known wine bar analyzed in their Instagram activity
What social media it can be used to communicate wine? The secret is to keep in your mind your customers target, who are they, what do you want share with them. Different media, different followers, different strategy
The digital tools we have nowadays in our pocket can be used with little money and a lot of fantasy to promote and communicate wine. Little vineries have to use these tools. It’s important to have a right strategy and constancy. Wine communication is not doing a good job for …
Analysis of a great amount of data, like those we produce and put on Internet, is a great tool for marketing campaign. But the risk is to focus on a segment and forget the customer
Not only shares can be sold and bought with bid and offer, fine wine also does. WineBourse has this purpose.
Technology run faster than we think, if now blockchain seems a sci-fi thing, in a couple of years it will be commonness.
From a post of Mark Schaefer, three words for any right marketing strategy. But, how can we do in the real? Here my little suggests and food for thought
Overcoming the distrust of wineries towards technology is a difficult undertaking, it will be the task of companies that make digital innovation to show all the mutual benefit
In my opinion, there are 4 steps to get innovation in wine industry, as I told in february in a convention in Trento, Italy. If you want to approach wine and technology, first step is to approach wine and its consumers, The magic word is Real Time We spread around …
I think that the technology fans like you are, my readers, and me, fall in love for words. When we go at some fun event where nice companies talk about new applications, new platforms, new devices, we hear some wonderful words in every room where a speaker is talking and …