Wine tourism is a big leverage for wine business, and digital innovation can help to link them together. But it needs the right strategy
To drive Wine Business into Digital World is an hard work. But may be we could have done it wrong, until now. Let’s look at three hints using digital technology to approach Wine World to use new technologies.
Wine Industry and New Technology can create a virtuos circle, one explain what its needs are, in cellar, in vineyard, in wine shop. And the other offering new solutions to problems, suggesting new experiences for custormer
People nowaday use Internet to search their place for holidays or for week end, and business of tourism generate over 1300 B$ only in 2017 all over the world. So, the wine tourism, or enotourism, can be great to make business for wine industry, but they need to use the Digital Technology in the right way.
Technology doesn’t stole our jobs, but it is transforming it. The same is in the wine market, where digital technology can help the smallest wine grower to sell their bottles.
Retail Apocalypse it isn’t an Hollywood movie, but a real problem all shops have face up to. Wine shops are in a dangerous time, and they have to run to stay live again.