Use of digital devices with NFC technology can help to fight wine frauds and counterfeits, tracking bottles and providing informations to buyers. A great effort is doing by big tech in cooperation with wineries to do this to avoid fake wines go around the global market
In the next 10 years, the market of drones for agriculture will grow until over $20 Billions, creating industries, jobs, specialists and, moreover, research about a better and more secure food, more sustainable and lowering the farms carbon footprint.
Have you the skill to suggest the best spirit to a friend? Alexa has it, with its new Bottle Genius skill used in the Bottlerock shops
AR and VR are the news about digital technology, but what’s the difference, and how to use them in the wine marketing?
Google and Amazon are the greater marketers in the digital world, and now they are going to look about the wine and its market. But their virtual sommelier are too young, yet.
How can spatial technology and AI help to produce a better wine? To map the vineyards it seems a good point of start. This is what Australian winegrowers of Wine Australia are doing.