It’s hard to make forecasts for wine market 2021, but we can try to see some signal from this sad, hard, dark 2020 about wine
Video killed the wine video star
Make a good video about wine it’s an hard job. Don’t try to replicate on Internet old and annoying formats
How to use Instagram for Food and Wine
Photos and video are very important in wine and food marketing. There’re over 1 Billion users on Instagram, with 95 …
Direct to Consumer for small wineries
At the Wine Industry Network’s Sales Symposium in September emerged some interesting points for a good DTC strategy in the wine market. These steps are easily achievable from little wineries also.
DTC is streaming, not broadcast
Difference between Direct to Consumer and classic market is as the difference between streaming and broadcast. And DTC is streaming, of course
What I learned from my wine podcast’s guests
Guests of my wine podcast teached me many things, mainly the will to innovate, to work, to speak about this world, the world of wine