Digital wine transformation, how to achieve it in such a complex sector such is that one? The 4 stages of the digital transformation I have identified 4 points they can be a good map to start the journey along the digital wine transformation. These 4 points arise from interviews with digital innovators, my work experience
Read MoreIt’s hard to make forecasts for wine market 2021, but we can try to see some signal from this sad, hard, dark 2020 about wine
Read MoreMake a good video about wine it’s an hard job. Don’t try to replicate on Internet old and annoying formats
Read MorePhotos and video are very important in wine and food marketing. There’re over 1 Billion users on Instagram, with 95 Millions post shared every day by 500 Million users; 400 Millions of them use also the Instagram Stories and over 120 Millions are Millennials. Many news are introduced since it creation, like music in Stories
Read MoreAt the Wine Industry Network’s Sales Symposium in September emerged some interesting points for a good DTC strategy in the wine market. These steps are easily achievable from little wineries also.
Read MoreDifference between Direct to Consumer and classic market is as the difference between streaming and broadcast. And DTC is streaming, of course
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