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The Digital Wine

The Digital Wine

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Category: Marketing

Home>>Blog>>Marketing

Forecasts for wine market 2021 will be a difficult task

Posted by Wine RolandMarketing2021, wine marketPosted on December 27, 2020Leave a Comment on Forecasts for wine market 2021 will be a difficult task

It’s hard to make forecasts for wine market 2021, but we can try to see some signal from this sad, hard, dark 2020 about wine

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wine's events

Video killed the wine video star

Posted by Wine RolandMarketingPosted on November 20, 2020Leave a Comment on Video killed the wine video star

Make a good video about wine it’s an hard job. Don’t try to replicate on Internet old and annoying formats

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wine and food on instagram

How to use Instagram for Food and Wine

Posted by Wine RolandMarketingmarketing strategies, social media for wine, wine marketingPosted on October 27, 2020Leave a Comment on How to use Instagram for Food and Wine

Photos and video are very important in wine and food marketing. There’re over 1 Billion users on Instagram, with 95 …

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direct to consumer

Direct to Consumer for small wineries

Posted by Wine RolandMarketingPosted on October 12, 2020Leave a Comment on Direct to Consumer for small wineries

At the Wine Industry Network’s Sales Symposium in September emerged some interesting points for a good DTC strategy in the wine market. These steps are easily achievable from little wineries also.

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DTC is streaming, not broadcast

Posted by Wine RolandMarketingPosted on September 9, 2020Leave a Comment on DTC is streaming, not broadcast

Difference between Direct to Consumer and classic market is as the difference between streaming and broadcast. And DTC is streaming, of course

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wine podcast

What I learned from my wine podcast’s guests

Posted by Wine RolandMarketingpodcast, wine technologyPosted on July 21, 2020Leave a Comment on What I learned from my wine podcast’s guests

Guests of my wine podcast teached me many things, mainly the will to innovate, to work, to speak about this world, the world of wine

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