What social media it can be used to communicate wine? The secret is to keep in your mind your customers target, who are they, what do you want share with them. Different media, different followers, different strategy
Read MoreThe digital tools we have nowadays in our pocket can be used with little money and a lot of fantasy to promote and communicate wine. Little vineries have to use these tools. It’s important to have a right strategy and constancy. Wine communication is not doing a good job for little vineries. There’re influencers for
Read MoreAnalysis of a great amount of data, like those we produce and put on Internet, is a great tool for marketing campaign. But the risk is to focus on a segment and forget the customer
Read MoreNot only shares can be sold and bought with bid and offer, fine wine also does. WineBourse has this purpose.
Read MoreTechnology run faster than we think, if now blockchain seems a sci-fi thing, in a couple of years it will be commonness.
Read MoreFrom a post of Mark Schaefer, three words for any right marketing strategy. But, how can we do in the real? Here my little suggests and food for thought
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