The label evolution
A good wine bottle’s label is what customer sees when run between supermarket shelves. It isn’t the terroir, it isn’t the grape, it’s the color and the font they read to drive the choice.
Wine label, a complicated reading
But a label is a complicated ensemble of information for customers aren’t wine experts: who read about sulphites or who the bottler is?
There’s one or two way to give more informations to your wine fans, to engage them, to push them to come in your vinery. Is my opinion that these are good methods specially for little vineries and winemakers, having little time and money to make a marketing campaign or spread their advertising in social network.
Once upon a time there was the QR-code, that strange picture made of black points and lines.
You could write a lot of news about you and your wine and customer reads them with their smartphone. Little informations, a link to a landing page and little else. The QR-code tag have the easiness they can printed just right over the label in the back of bottle.
But nowadays there are a better way to communicate with wine lover.
A digital wine label
The RFID tag is a subtle little tag working with Radio Frequency and can be read by smartphone with NFC option activated. NFC means Near Field Communication, it’s the same technology you use when you pay approaching your credit card to a card reader.
Most evident feature of a RFID label is to give commands to your smartphone, as open your home page, start a video, show your e-commerce site. A digital label for wine can be a great source of information and a good fraud-prevention system.
Let’s figure a customer walking in a supermarket looking at a wine to buy. They know nothing about wine, they know only to have to buy a red one into the budget.
On the other hand, what’s the detail that drives they to buy one wine rather than another?
The label, the only thing they see and know about that wine.
For example, let’s figure that this digital label for wine sends advertising on their smartphone, firstly news, information, suggest of pairing. The customer could see secondly, a short video of cellar’s job, or the grapes’ harvest, And thirdly, very important, the best wine sites’ scores like Vivino or Wine-Searcher, reading tasting notes of other customers like he or she.
In conclusion, which wine that customer you think they buy?
