Empathy and Targeting: the Big Data risk
Analysis of a great amount of data, like those we produce and put on Internet, is a great tool for marketing campaign. But the risk is to focus on a segment and forget the customer
Read MoreAnalysis of a great amount of data, like those we produce and put on Internet, is a great tool for marketing campaign. But the risk is to focus on a segment and forget the customer
Read MoreDo not think that Artificial Intelligence (AI) is always a dangerous thing, and that you will never use it: it is already present, for example, in the camera of your new smartphone or in video games. Artificial Intelligence all around us Furthermore, the streaming platforms such as Netflix, the advanced diagnostic systems, the prediction systems
Read MoreFrom a post on Enolytics, I try to answer to the questions about data analytics and why the wine industry avoids to use them.
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