Analysis of a great amount of data, like those we produce and put on Internet, is a great tool for marketing campaign. But the risk is to focus on a segment and forget the customer

Analysis of a great amount of data, like those we produce and put on Internet, is a great tool for marketing campaign. But the risk is to focus on a segment and forget the customer
Do not think that Artificial Intelligence (AI) is always a dangerous thing, and that you will never use it: it …
From a post on Enolytics, I try to answer to the questions about data analytics and why the wine industry avoids to use them.