Empathy and Targeting: the Big Data risk
Analysis of a great amount of data, like those we produce and put on Internet, is a great tool for marketing campaign. But the risk is to focus on a segment and forget the customer
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data analytics
Artificial Intelligence and Wine Industry: 5 examples
Do not think that Artificial Intelligence (AI) is always a dangerous thing, and that you will never use it: it
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Four answers about Data and Wine Industry
From a post on Enolytics, I try to answer to the questions about data analytics and why the wine industry avoids to use them.
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