Empathy and Targeting: the Big Data risk
Analysis of a great amount of data, like those we produce and put on Internet, is a great tool for marketing campaign. But the risk is to focus on a segment and forget the customer
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Wine Business and Digital Innovation must talk to each other
Wine Industry and New Technology can create a virtuos circle, one explain what its needs are, in cellar, in vineyard, in wine shop. And the other offering new solutions to problems, suggesting new experiences for custormer
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A chat with Cathy Huyghe about Enolytics
Data Analysis of Wine could be the future of wine making and wine market. Enolytics was founded by Cathy Huyghe, the famous wine writer and blogger, to provide to winemakers more informations about their grapes, their wines and their customers.
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Where are Wine Open Data?
There are datasets for every kind of market, but about wine doesn’t. Wine market needs to find out the gift inside its data, sharing their figures, cropped both from vineyard and from supply chain.
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