Guests of my wine podcast teached me many things, mainly the will to innovate, to work, to speak about this world, the world of wine

Guests of my wine podcast teached me many things, mainly the will to innovate, to work, to speak about this world, the world of wine
Is drive vineries to technology really so hard? Wine producers are not like another company, they sell an emotion, a story, a sensation. So, to bring technology to vineries, it has to know their problems, their goals, their needs.