An award for wine with QR-Code
The famous Michelangelo International Wine and Spirits Awards, South Africa, has opened to wine technology.
As the Wine site reports, organizers are going to provide a QR label to the winners to apply at their bottles, so them can be tracked around all the world. The Michelangelo organization will show the insights into the interest of products in the international market.
Lorraine Immelman, founder and CEO of the Michelangelo Awards, says “Michelangelo sees itself as having a responsibility to pioneer technology initiatives which add value for our winners, and secondly, to entrench the faith the market-place has in the Michelangelo’s winning wine and spirits brands”
The interesting thing is not that advanced countries in wine industry, like South Africa or Australia, are interested on it, but that also Georgia, Tunisia or Botswana are addicted in digital wine tech. This is the advantage of the digital world, new technologies can be adopted by all.
The next goal of Vivino
Since March 2018 Heini Zachariassen, co-founder of Vivino, was no more CEO of the company, and Chris Tsakalakis, former president of StubHub, is the new one. Zachariassen stays on as chief evangelist and board member. Vivino reaches 30 millions of customers with 2 millions of wines sold all around the world. In 2017 they have doubled the sales for 100$ Millions. But news it isn’t this. The news is that Vivino aims to sell 1$ Billion of bottles in 2020, and it’s working to reach this goal. In the last years the company raised until 57$ Million of investment, expanding its market in new countries.
Investments in Wine&Tech in the next 5 and 10 years
Industry 4.0 is real, nowadays, and this revolution is happening in the wine world too. In the last 10 years over 8$ Billions are been invested to improve the value chain of wine, from molecular wine to harvest with robots, from IoT to manage the vineyard to blockchain to regulate the market.
They extimate that 160 new enterprises born in the next 5 years, with an investment of some 4$ Billions, like Netafim, an Israelian company specialised in irrigations systems bought for 855$ Millions by Mexichem, a mexican industry addicted in petrol-chimics.
Or Granular, providing a complete ERP system (Enterprise Resource Planning) to manage fields and vineyards, acquired by DuPont with 300$ Millions. In the next 5 and 10 years, we’ll see the best tech revolution in the wine world.