If you remember, 25 years ago a restaurant hadn’t a web site, neither a lawyer or a wine shop. If you wanted to eat a pizza, you had to seek a phone number on the phone book, call the pizzeria and explain what kind of pizza you want.
If you had wanted a website for your store, your friends would have said you were crazy.
Yesterday and Today
Now, you look your smartphone, open an app like Yelp or TripAdvisor and order your preferred pizza, paying with the same smartphone and waiting the ring at your door.
Today is the first thing you do when you start a new business, build a website.
So, what about 25 years in the future?
Nowadays someone could say you that to partecipate to an ICO, or found your business on the blockchain, or use the Virtual Reality, is a crazy thing.
May be, today.
But what will happen in the next 5 years? Or in the next 10?
The next technological revolution doesn’t will happen in 25 years, but in 25 months, and you have to prepare you should get ready now, finding new model business, new channels to speak to your customers, new tools to make everything you need.
This will be true not for wine industry only, but for every kind of trade, culture, education.
Don’t you afraid of the future, it is nearest than you think.