Many of us in these times learned to use video-call platform to show good and services and definitely remaininig close to our customers. Not only advanced industries used this technology, but great vineries and little ones, as well. All of us experienced online wine tasting, don’t?
Technology, an opportunity for wine industry too
This pandemic pushed to use technology we can no more call ‘new’, because video call and video platform aren’t new. What’s new is the wine business approaching to these systems. It’s a good thing, of course. Until now wine industry didn’t use digital technology in large scale: time in vineyard is slower than that. And strange technologies could have a future, in the wine business, if you read here.
DTC (Direct To Consumer) has improved itself thanks digital platforms, by growing wine clubs and e-shops systems. Now, wine business must not miss opportunity it learns. For example, online wine tasting are a solution to stay in touch with customers and other business people, and they shouldn’t be forget at the end of pandemic. the wine industry learned that digital technology is good, now it has to learn how use it at the best.
So, how to continue using digital technologies we learned to use?
Loyalty: you catched your customers, they now became your fans; I hope you asked them their email address. If so, let’s build your newsletter and let’s prepare you for the next step
Calendar: well, your fans now know you play video tasting. Don’t you want to leave them alone, right? Let’s schedule your next event, another tasting online, a round through rows, your new barrel.
Content: yes, content, content, content. Video content, podcast content, Instagram content, but a quality one. Think about your story and tell it. Search a nice videomaker, or podcaster, and leave they make their job.
Packaging: cure the background in your video, the light, the audio. Your fan thanks you.
The user, the wine business, has to have clean ideas about digital strategy, because tech industry could impose its one. These are very complicated times, what we’ll choice now have a great consequence in the future of the business. There’re many uses, expecially in the data analysis.
Don’t forget what your learned in this time, digital technology can be the accelerator for your wine business. Finally.