Like a vintner, the algorithm of Bright Cellars drive us to choose the right wine bottle amongst less known labels and little vineries
AR and VR are the news about digital technology, but what’s the difference, and how to use them in the wine marketing?
With a digital label, for example with a RFID tag on the bottle, you can provide food pairing suggests, best wine blog scores, info about your wine. And it’s an help for the fraud prevention
Google and Amazon are the greater marketers in the digital world, and now they are going to look about the wine and its market. But their virtual sommelier are too young, yet.
You cannot do business, or work, or fun, without money. But like business, work and fun changed in last 10 years, so is going to change the way we’ll pay for those. Also wine industry has to start to consider the impact that cryptocurrencies can have on their trade.
Going around on the Web I met Chris Mulhallen, the Cru.io platform founder. He’s also Committee Member at WISA (Wine Industry Suppliers Australia Inc.), and I realized that many of my interviews and contacts about wine and technology come from there. Interesting thing, doesn’t? Let’s meet CRU CRU is both an …