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Tag: wine tourism

Home>>wine tourism

Empathy and Targeting: the Big Data risk

Posted by Wine RolandMarketingdata analytics, marketing strategies, wine data analysis, wine tourismPosted on August 27, 2018Leave a Comment on Empathy and Targeting: the Big Data risk

Analysis of a great amount of data, like those we produce and put on Internet, is a great tool for marketing campaign. But the risk is to focus on a segment and forget the customer

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An high IMPACT Wine Conference

Posted by Wine RolandNewsDigital Wine, digital wine market, wine tourismPosted on August 23, 2018Leave a Comment on An high IMPACT Wine Conference

In Australia the wine industry is running fast toward the future and new trends. Packaging, tourism, technologies, all aspects of Direct To Consumer market. Four keynotes and 6 workshops to explain how wine can be a leverage for progress.

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The Lateral Vision of Wine: Laura Tolson

Posted by Laura TolsonPeopledigital innovation, Digital Wine, wine startup, wine tourismPosted on July 18, 2018Leave a Comment on The Lateral Vision of Wine: Laura Tolson

As I wrote earlier, Australia seems to be really advanced using digital technologies in wine industry, from production to sale, …

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wine and virtual reality

Virtual Reality for Wine

Posted by Wine RolandTechnologydigital innovation, wine tourismPosted on July 13, 2018Leave a Comment on Virtual Reality for Wine

It can be used an advanced technology like Virtual Reality in the wine industry? In Australia they think it does.

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A chat with Chris Mulhallen by CRU

Posted by Wine RolandPeopledigital innovation, Interviews, technology for wine, wine tourismPosted on June 27, 2018Leave a Comment on A chat with Chris Mulhallen by CRU

Going around on the Web I met Chris Mulhallen, the Cru.io platform founder. He’s also Committee Member at WISA (Wine Industry …

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Digital Strategies for Wine Tourism

Posted by Wine RolandMarketingmarketing strategies, wine marketing, wine tourismPosted on December 28, 2017Leave a Comment on Digital Strategies for Wine Tourism

Wine tourism is a big leverage for wine business, and digital innovation can help to link them together. But it needs the right strategy

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