Empathy and Targeting: the Big Data risk
Analysis of a great amount of data, like those we produce and put on Internet, is a great tool for marketing campaign. But the risk is to focus on a segment and forget the customer
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An high IMPACT Wine Conference
In Australia the wine industry is running fast toward the future and new trends. Packaging, tourism, technologies, all aspects of Direct To Consumer market. Four keynotes and 6 workshops to explain how wine can be a leverage for progress.
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The Lateral Vision of Wine: Laura Tolson
As I wrote earlier, Australia seems to be really advanced using digital technologies in wine industry, from production to sale, There are so many disruptive technologies, nowadays, and they are revolutioning many aspects of our lifestyle; no doubt that wine lovers are going to see great positive changes. I contacted Laura Tolson from Lateral Vision
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Virtual Reality for Wine
It can be used an advanced technology like Virtual Reality in the wine industry? In Australia they think it does.
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A chat with Chris Mulhallen by CRU
Going around on the Web I met Chris Mulhallen, the Cru.io platform founder. He’s also Committee Member at WISA (Wine Industry Suppliers Australia Inc.), and I realized that many of my interviews and contacts about wine and technology come from there. Interesting thing, doesn’t? Let’s meet CRU CRU is both an agency and a platform providing
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Digital Strategies for Wine Tourism
Wine tourism is a big leverage for wine business, and digital innovation can help to link them together. But it needs the right strategy
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