Analysis of a great amount of data, like those we produce and put on Internet, is a great tool for marketing campaign. But the risk is to focus on a segment and forget the customer

Il vino esponenziale
Il vino esponenziale
Analysis of a great amount of data, like those we produce and put on Internet, is a great tool for marketing campaign. But the risk is to focus on a segment and forget the customer
In Australia the wine industry is running fast toward the future and new trends. Packaging, tourism, technologies, all aspects of Direct To Consumer market. Four keynotes and 6 workshops to explain how wine can be a leverage for progress.
As I wrote earlier, Australia seems to be really advanced using digital technologies in wine industry, from production to sale, …
It can be used an advanced technology like Virtual Reality in the wine industry? In Australia they think it does.
Going around on the Web I met Chris Mulhallen, the Cru.io platform founder. He’s also Committee Member at WISA (Wine Industry …
Wine tourism is a big leverage for wine business, and digital innovation can help to link them together. But it needs the right strategy