Digital wine transformation, how to achieve it in such a complex sector such is that one?
The 4 stages of the digital transformation
I have identified 4 points they can be a good map to start the journey along the digital wine transformation. These 4 points arise from interviews with digital innovators, my work experience and many chats with producers of wine.
- Real Time
The speed of change in the technologies and platforms used risks overwhelming any idea of transformation. It’s confusing those with less practice, traditionally, with digital innovation.
We can ask ourselves what will be driving the next industrial revolution of wine and what consequences it will bring: it will remain an almost philosophical question. Or, you can study what some of the major tech companies and wineries are already doing and how they are doing. You can read also this post on the same topic.
The road map to digital
Looking at the list of 4 points, not all of them are necessarily useful for a winery, a wine shop, or even a wine travel agency.
The path to be able to implement them in the complex wine market must be clear, at what levels, what is worthwhile and what is not worth doing. For each of these 4 points it is necessary to make decisions, understand at what speed to move, whether to stop at a certain point or to continue.
These are not simple decisions, particularly as they could change the entire business strategy for years to come. The fine wines understood this, like you can read here.
Everything must therefore be implemented keeping in mind two important parameters: scalability and flexibility.
The road map must be designed in such a way that each fork leads to a specific destination, not to a dead end; each path must be studied individually, tailored to suit the owner’s personality. And finally, after having drawn a long and meticulous path, it could be concluded that digital transformation is not suitable for our market sector.
And this is a valid answer, as well.