Measuring the ROI of wine tasting
Use the feedback your vinery visitors give you, as their budget, purchase frequency and loyalty. A good moment to do this is in the tasting sessions you organize: catch their email address and start a newsletter.
Tag: marketing strategies
Apple Card, new way to pay (also wine)
The more interesting feature of new Apple Card is the map with shop points accepting it. This is because you have to have the Apple way to pay
How to use Instagram for Food and Wine
You know, I think photos and video are very important in wine and food marketing. There’re over 1 Billion users on Instagram, with 100 Millions post shared every day by 500 Million users; 400 Millions of them use also the Instagram Stories and over 120 Millions are Millennials. Many news …
The label evolution
With a digital label, for example with a RFID tag on the bottle, you can provide food pairing suggests, best wine blog scores, info about your wine. And it’s an help for the fraud prevention
The top 10 Wine bar Instagram accounts
There’re many wine bar in our cities, most of them are really nice and cool. How do they use social media like Instagram? Ten most known wine bar analyzed in their Instagram activity
The right Social Media for Wine
What social media it can be used to communicate wine? The secret is to keep in your mind your customers target, who are they, what do you want share with them. Different media, different followers, different strategy