In these days Apple announced the Apple Card, a virtual credit card with a simpler app, no fees and lower interest rates.
No signature, no CVV number, and no expiration date: all transaction will be granted from the Apple wallet system. You can pay with Apple Card in all shop points accepting the Apple Pay method, and an integrated online map shows these shops.
All statistics will be available, and customers can check how they are spending for gasoline, for travel, for restaurant and, of course, for wine. Read my post about wine and digital payment, so you can address the topics.
The more important tool Apple makes available with its Apple Card is the map: with the huge diffusion of Apple devices, you have to stay into this map, because your competitor does.