Photos and video are very important in wine and food marketing. There’re over 1 Billion users on Instagram, with 95 Millions post shared every day by 500 Million users; 400 Millions of them use also the Instagram Stories and over 120 Millions are Millennials. Many news are introduced since it creation, like music in Stories
Read MorePlay a video for your wine business following these 5 tips
Read MoreWhat social media it can be used to communicate wine? The secret is to keep in your mind your customers target, who are they, what do you want share with them. Different media, different followers, different strategy
Read MoreThe digital tools we have nowadays in our pocket can be used with little money and a lot of fantasy to promote and communicate wine. Little vineries have to use these tools. It’s important to have a right strategy and constancy. Wine communication is not doing a good job for little vineries. There’re influencers for
Read MoreFrom a post of Mark Schaefer, three words for any right marketing strategy. But, how can we do in the real? Here my little suggests and food for thought
Read MoreSelling wine online seems a simple thing, but it doesn’t. Producers put their wines into the database and wait, for a long o short time depends to ability of platform. But, how can they control informations about them? A nice solution is the Global Wine Database, a great database where producers can input informations about
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